London Weight Management advertisement that is degrading to women

Lets watch this advertisement:



The breakdown of this advertisement according to
http://anitakapoor.wordpress.com/2011/09/23/an-open-letter-to-london-weight-management/

Scene 1: a woman with a crying baby, looking over the edge of a building.

Impression: The trivialisation of post partum depression and suicide.

Scene 2: woman being thrown out of her firm, because she doesn’t portray the right image.

Impression: That workplace bullying is acceptable, as is the objectification of women in the workplace.

Scene 3: Woman on the scales, then proceeds to have a meltdown.

Impression: The immortalisation of women as screaming, helpless, unhappy out of control banshees – because they cannot manage their weight.

Scene 4: Woman’s husband comes home, ignores his wife, they argue, he then proceeds to violently shout at her.

Impression: That verbal abuse, violence in the home and spousal control is acceptable - if you are overweight.

Scene 5: Woman faints. Lies alone in hospital.

Impression: Your entire life will decline, you will bear the brunt of no income, no love, no family support, and illness – if you are overweight.

Scene 6: Woman has an a-ha moment. The answer to your problems? A weight loss company called London Weight Management.

Impression: London Weight Management has the ability to change your life. If you lose weight that is.

Scene 7: 20 kgs or so less, the woman is happier, dresses sexier, can’t stop looking at herself in the mirror. And, she has a better relationship with her husband. Look, even her baby is happier.

I believe that this advertisement is degrading to woman too, especially those who are plus size.

I heard it a thousand time, people who spent thousands of ringgit on these slimming centre's and getting no result at all, London Weight Management is no different than the others as I have some friends who went there too without any result after spending at least RM5000.

Even if a person managed to lose weight by going to these centre's I really doubt that they will be able to mantain that weight for a long time. The person who went to these centre didn't learn (or learn but never practiced) to lose weight by doing proper diet and exercise so most probably they won't know stuff like portion control, nutrition and how much exercise to burn of X amount of calories.

This is true especially in Malaysia where there are variety of food and most of them are fried or have a lot of coconut milk. Before I went for my weight lost journey, I estimate that I consume average of 3000 kcal per day, and that's on normal day. On those day where we eat out or there is an occasion, like birthday and what not. I might have gobbled like 5000 kcal. Most of it empty calories and from saturated fat. I'm an average sized Malaysian with a height of 169cm, so my basic metabolic rate is around 1800 kcal, so those extra kcal accumulate over the years around my tummy.